Research Part 4: Marketing to Audiences
How did the production market the film to their target audience?
Marketing Strategies
Sources: Backstage.com, themediaant.com, studysmarter.co
Media Forms used for marketing | Marketing strategies used to promote the film details…..
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Print (2) | Movie Posters, Press Release’s
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Digital (3) | Trailers, Social Media, Interviews
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Outdoor media (1) | Billboard
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Moving images (Tv, trailers, commercials, clips, talk shows, etc.) (3)
| Teaser’s, Clip’s, Outtake’s
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Partnerships with other companies to produce or market the film. (synergy) (2) | N/A |
How was the film marketed nationally? | Merchandising, Advertising Campaigns
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How was the film marketed globally |
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