Film Research Part 1

 Research Part 1: Genre, Target Audiences and Production Companies  

 

Outline 

1. Introduction Paragraph  

1. What is your film genre and why did you select it? Comedy and we selected it because we’re good at making people laugh. 

2. What subgenres will you be introducing into the film’s narrative? Sports, boxing. 

3. Who is your target audience? And why? Teens, people who laugh, and boxing fans because it’s what the movie is about. 

 

 

2. Genre 

1. Film genre: Comedy 

2. Subgenre(s): Sports, boxing 

 

3. Target Audience 

1. Who are the persons targeted for this film? Teens and boxing fans. 

2. Is the film mainstream or niche? Define the target audience that you have selected and why. What audiences tend to enjoy the genre of text that you intend to produce. The film is mainstream. It doesn’t really do anything that people wouldn’t expect.  

3. Provide examples from your research. (Add photos.)  

 

 

Market Segmentation Analysis	Characteristics
Demographics
Age group	13-35
Race	African American, white, Latino/Hispanic
Gender	Males
Class	Low-middle class
Psychographics
Interests	Comedy, boxing, sports.
attitudes	Confident, happy, strong.
personality traits	Confident, go-lucky, strong, brave, empathetic.
values/beliefs	That hard work will overcome talent and that grief can make you stronger.

 

4. Identifying the Primary Research conducted for the target audience! 

questionnaires, focus groups (Film Pitch and Feedback Form). 

• Document the findings.  

• From the peer review I gathered that our movie idea isn’t awful and people do in fact enjoy it. When asking a group of kids our age they stated that the idea was interesting, the comedy is what made the idea different according to them. 

• Document the findings from the questionnaire. 

• In the questionnaire we found that people still have a small interest for boxing movies as long as it has an interesting idea. We found that boxing isn’t totally outdated and has an audience, albeit a bit of a niche audience. 

5. Identify the Secondary Research conducted for the target audience! 

• Document the findings and cite where you got your information. 

When seeing other boxing movies, particularly in Big George Foreman, we saw that they share a lot of things. From themes of courage and strength to the slow motion shots of the boxers. 

6. Accessibility to film genre.  

• Where do they usually watch movies? (cinema, online: which websites, etc.) 

• Usually online, Netflix, Disney+, etc.  

•  What socio-economic group do they fit into?  

• Usually middle-low class. Most people basically. 

• What type of film openings do they usually prefer 

• People usually like film openings that are flashy enough to hook them but not be overwhelmed. They want to be set into the world and they want the establishing and master shots to look pretty. 

 

4. Production Companies that produce films 

 

Production Companies	Film Titles	Budget	Gross
1.MGM	Creed III	75 million	275.3 million
2.Sony	Big George Foreman	32 million	6 million
3.MGM	Rocky IV	31 million	300 million

 

5. Reflection: (Individual) 

The production company my team and I will be researching:The 4 reasons my team and I selected the movie are: (List the answers.) 

 

For this assignment, our production company, Iron Maiden Productions and I chose Big George Foreman as our movie to research. It’s a boxing film, the opening is nice and short, the opening is actually a good opening, and it relates to our movie and the struggles about living and moving forward. It’ll relate to our boxing movie called “Champion”